{"id":4073,"date":"2022-11-24T20:28:30","date_gmt":"2022-11-24T13:28:30","guid":{"rendered":"https:\/\/2022.vfcd.events\/news\/behalf-studio-on-designing-emotions-with-memos-to-make-sense-of-us-how-to-make-it-easy\/"},"modified":"2022-11-24T20:28:31","modified_gmt":"2022-11-24T13:28:31","slug":"behalf-studio-on-designing-emotions-with-memos-to-make-sense-of-us-how-to-make-it-easy","status":"publish","type":"news","link":"https:\/\/2022.vfcd.events\/en\/news\/behalf-studio-on-designing-emotions-with-memos-to-make-sense-of-us-how-to-make-it-easy\/","title":{"rendered":"Behalf Studio On \u201cdesigning\u201d Emotions With Memos To Make Sense Of Us, How To Make It \u201ceasy\u201d?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]Sadness, happiness, anger, joy, suffering.. are hard to put your finger on. \u201cDesigning\u201d them into shapes and colours, giving out a \u201cright\u201d feeling is even more difficult. Yet, this obstacle is what encouraged the team at Behalf Studio to work on the project titled Memos to Make Sense of Us &#8211; one that started as the Covid-19 pandemic hit and affected millions of people and kept them apart.\r\n\r\nInspired by the sticky notes that people use as reminders for each other, Memos to Make Sense of Us digitise them into memos on a digital platform. There, you would not know who is the next person to receive your notes, and you yourself also receive a message from an anonymous person. Behalf did extensive research into how to visualise information for recipients, responding to questions on how to consider and interpret emotions and designing them into images, so that upon seeing the text, people will not only \u201cread\u201d the message, but also \u201cfeel\u201d what the other is feeling?\r\n\r\nTalking about the project, Behalf said that throughout the implementation process were trials and errors, as expressing emotions in another language (letter, image) is extremely difficult. How to make the letters look\u2026 sad? Or how to make the audience, upon seeing the image, understand that it carries anger and confusion? Therefore, they experimented with growing \u201cthorns\u201d on the letters to express fear, adding small bubbles for a feeling of joy, and movement to describe disgust\u2026 Gradually, a fairly diverse set of emotions took shape, with which they conducted an experiment in their own office, constantly making adjustments to the parameters to reach the most satisfactory product. The project continues to be under development and is expected to be completed early next year.\r\n\r\nThe entire process from research to data collection and experiment\u2026 were fully explained by the three key members of the project in the talk on the afternoon of 20.11 with visual illustrations. If you adore Behalf and want to learn more, check on the livestream video on VFCD fanpage. Don\u2019t forget to leave your feedback and feelings on the project, as well as VFCD 2022 programme, for us at: https:\/\/bit.ly\/3tIP7a3[\/vc_column_text][vc_empty_space height=&#8221;4rem&#8221;][vc_images_carousel images=&#8221;4056,4058,4060,4062,4064,4066,4068,4070,4072&#8243; img_size=&#8221;large&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]24.11.2022[\/vc_column_text][vc_column_text]<strong>WRITER<\/strong>\r\nH\u00e0 Bi[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>Inspired by the sticky notes that people use as reminders for each other, Memos to Make Sense of Us digitise them into memos on a digital platform.<\/p>\n","protected":false},"featured_media":4056,"template":"","meta":{"_acf_changed":false},"news-category":[45],"class_list":["post-4073","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-creativity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Behalf Studio On \u201cdesigning\u201d Emotions With Memos To Make Sense Of Us, How To Make It \u201ceasy\u201d? &#8211; Vietnam Festival of Creativity &amp; Design<\/title>\n<meta name=\"description\" content=\"Inspired by the sticky notes that people use as reminders for each other, Memos to Make Sense of Us digitise them into memos on a digital platform.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behalf Studio On \u201cdesigning\u201d Emotions With Memos To Make Sense Of Us, How To Make It \u201ceasy\u201d?\" \/>\n<meta property=\"og:description\" content=\"Inspired by the sticky notes that people use as reminders for each other, Memos to Make Sense of Us digitise them into memos on a digital platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2022.vfcd.events\/en\/news\/behalf-studio-on-designing-emotions-with-memos-to-make-sense-of-us-how-to-make-it-easy\/\" \/>\n<meta property=\"og:site_name\" content=\"Vietnam Festival of Creativity &amp; Design\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-24T13:28:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2022.vfcd.events\/wp-content\/uploads\/2022\/11\/221121_VFCD_BehalfTalk_Recap__0001_image-1024x574.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Behalf Studio On \u201cdesigning\u201d Emotions With Memos To Make Sense Of Us, How To Make It \u201ceasy\u201d?\" \/>\n<meta name=\"twitter:description\" content=\"Inspired by the sticky notes that people use as reminders for each other, Memos to Make Sense of Us digitise them into memos on a digital platform.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/2022.vfcd.events\/wp-content\/uploads\/2022\/11\/221121_VFCD_BehalfTalk_Recap__0001_image-1024x574.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2022.vfcd.events\/en\/news\/behalf-studio-on-designing-emotions-with-memos-to-make-sense-of-us-how-to-make-it-easy\/\",\"url\":\"https:\/\/2022.vfcd.events\/en\/news\/behalf-studio-on-designing-emotions-with-memos-to-make-sense-of-us-how-to-make-it-easy\/\",\"name\":\"Behalf Studio On \u201cdesigning\u201d Emotions With Memos To Make Sense Of Us, How To Make It \u201ceasy\u201d? 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